PRAKRITI VENTURES - INVESTING INTO / CONSULTING FOR GAMING AND FINTECH

0 to 1: We consult select startups and help ideas get off the ground. In this process  we sometimes take advisory equity, and sometimes make small investments or a combination thereof.

X to 10x to 100x growth: In Fintech and Gaming we consult startups to scale, and scaleups to grow and optimize. 

ABOUT US

Prakriti ventures is founded by Prasannaa Muralidharan who is based in the Isle of man. Pras has close to 20 years experience spanning payments  and online gaming operations and software product management.

Pras was previously Co-founder and COO at MuchBetter.com which was sold to investcorp in 2021.  Pras was also co-founder and product advisor at ePaylater where he exited  to private equity.

 

Pras worked at PokerStars for 8 years in various roles across Payments and Operations including as Head of Internal product management and Director of Payments.

 

Prakriti invests in select startups in online gaming and online payments, where we are also able to provide strategic advice to the founding team. We also consult for a variety of clients in this space.

If you'd like to connect with us, feel free to reach out via the let's chat button, or to book a free 30 minute consultation here.

 

OUR SERVICES

Fractional Executive

If you're a payments or gaming startup looking to grow and expand or a scale up looking to optimize,  we can give you tailored advise and specific recommendations - take advantage of our extensive industry knowledge and use our expertise to coach your Founder, CEO, COO, Head of Payments, Head of Operations or Head of Internal Products. 

 

In payments, our expertise spans :  Cards- Acquiring, Cards Issuing, APMs, Wallet/Neobanks, Crypto, Payments Orchestration, Subscriptions, PSD2.

In gaming, our expertise is in running and scaling operations including support, security/ fraud / kyc/aml, game integrity, responsible gaming, compliance including regulated market entry

Seed Investments

​We  make small seed investments and /or take advisory equity in select startups. Examples include

  • A UK neo bank startup

  • A EU based B2B platform for e-voucher issuance

  • A UK based ecommerce / digital goods platform

  • An Indian real money e-gaming startup

Consulting
Engagements

​We consult for the startups we invest in, as well as a few select scaleups. Recent engagements include

  • Advising a UK neo-bank from concept stage to validated MVP and series A

  • International expansion and finding international product market fit for an Indian payments scaleup

  • Payments (including PSD2 ) and crypto strategy for a European digital content marketplaces

  • International expansion and internal products strategy for an Indian real money gaming startup

  • Cost review for a Malta/UK licensed large eGaming operator

TESTIMONIALS

 
 

“Approach to projects is lean, direct, and results-oriented.”