0 to 1: We consult select startups and help ideas get off the ground. In this process we sometimes take advisory equity, and sometimes make small investments or a combination thereof.
X to 10x to 100x growth: In Payments / Fintech and in Gaming we consult startups to scale, and scaleups to grow and optimize.
FRACTIONAL EXECUTIVE
If you're a payments /fintech or real money gaming startup looking to grow and expand or a scale up looking to optimize, we can give you tailored advise and specific recommendations - take advantage of our extensive industry knowledge and use our expertise to coach your Founder, CEO, COO, Head of Payments, Head of Operations or Head of Internal Products. In real money gaming, our expertise spans all operational activities- including customer support, security/ fraud (transactional, bonus related) / kyc and aml, game integrity (bots/collusion), responsible gaming, compliance with various regulated markets, marketing and CRM operations.In payments, our expertise spans : Wallets/Neobanks, Cards- Acquiring and Issuing, APMs, Crypto, Payments Orchestration, Subscriptions, PSD2.
SEED INVESTMENTS
We make small seed investments and /or take advisory equity in select startups. Examples include
Advising a UK neo bank startup from concept to series B
Advising an EU based B2B platform for e-voucher issuance
Advising a UK based ecommerce / digital goods platform
Investing and advising in a Indian real money e-gaming startup
CONSULTING / ADVISORY
We consult for the startups we invest in, as well as a few select scaleups. Recent engagements include
International expansion and finding international product market fit for an Indian payments scaleup
Payments (including PSD2 ) and crypto strategy for a European digital content marketplaces
Cost review for a Malta/UK licensed large eGaming operator
ABOUT US
Prakriti ventures was founded by Prasannaa Muralidharan and Kavitha Rajagopalan.They have together close to 40 years experience spanning payments and online gaming operations and product management.Pras was previously Co-founder and COO at MuchBetter.com which was sold to investcorp in 2021. Pras was also co-founder and product advisor at ePaylater where he exited to private equity. Pras worked at PokerStars for 8 years in various roles across Payments and Operations including as Head of Internal product management and Director of Payments.Kavitha was most recently Head of Product for the Velta platform at Capital international bank, and prior to that worked in product management in fintech startups. She also has close to 9 years experience in online gaming including as a casino product manager at Microgaming, CRM product manager at PokerStars and MuchBetter.com and CRM country manager at PokerStars.Prakriti invests in select startups in online gaming and online payments, where we are also able to provide strategic advice to the founding team. We also consult for a variety of clients in this space.If you'd like to connect with us, feel free to reach out via linkedin, or book a free 30 minute consultation here.